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Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, newspapers, and packaging. (O'Net 27-1011.00)
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| Reported job titles:
Advertising Production Manager,
Art Coordinator,
Art Department Head,
Art Director,
Art Supervisor,
Artistic Director
(view all job titles)
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Career Video
for Arts, Audio-Video Technology and Communications |
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| Locations
| May 2009 |
| hourly rates |
annual rates |
| Average |
Median |
Midrange |
Average |
Median |
Midrange |
| Vermont |
$28.89 |
$22.71 |
$15.68 -
$31.49
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$ 60,100 |
$ 47,240 |
$ 32,620 -
$ 65,490
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| Burlington-South Burlington MSA |
$32.27 |
$23.03 |
$15.19 -
$33.37
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$ 67,110 |
$ 47,910 |
$ 31,600 -
$ 69,400
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| Northern Vermont Balance of State |
$26.90 |
$22.47 |
$20.69 -
$27.74
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$ 55,950 |
$ 46,740 |
$ 43,030 -
$ 57,700
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source: Occupational Employment Statistics, Vermont Labor Market Information, U.S. Bureau of Labor Statistics, released June 2010. |
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| Location |
Employment |
Annual % change
(compounded) |
Annual job openings
(due to growth and
net replacements) |
| 2008 |
2018 |
| Vermont |
400 |
436 |
0.9% |
13 |
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source: Employment Projections, Vermont Economic & Labor Market Information, in cooperation with U.S. Bureau of Labor Statistics, released August 2010. |
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| Industry |
Vermont |
2008
Employment |
Percent
of Total |
| Total Self-Employed and Unpaid Family Workers, Primary Job |
314 |
79% |
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source: Employment Projections, Vermont Economic & Labor Market Information, in cooperation with U.S. Bureau of Labor Statistics, released August 2010. |
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Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound. |
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Review and approve art materials, copy materials, and proofs of printed copy developed by staff members. |
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Manage own accounts and projects, working within budget and scheduling requirements. |
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Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities. |
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Present final layouts to clients for approval. |
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Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques. |
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Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing. |
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Work with creative directors to develop design solutions. |
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Review illustrative material to determine if it conforms to standards and specifications. |
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Attend photo shoots and printing sessions to ensure that the products needed are obtained. |
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| source: Occupational Information Network: Art Directors updated March 2003 |
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Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models. |
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Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources. |
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Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming. |
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Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. |
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Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods. |
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Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. |
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Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture. |
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English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. |
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Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. |
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| source: Occupational Information Network: Art Directors updated March 2003 |
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Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. |
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Time Management - Managing one's own time and the time of others. |
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Reading Comprehension - Understanding written sentences and paragraphs in work related documents. |
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Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. |
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Coordination - Adjusting actions in relation to others' actions. |
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Speaking - Talking to others to convey information effectively. |
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Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one. |
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Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making. |
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Negotiation - Bringing others together and trying to reconcile differences. |
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Persuasion - Persuading others to change their minds or behavior. |
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| source: Occupational Information Network: Art Directors updated March 2003 |
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Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. |
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Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity). |
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Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences. |
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Oral Expression - The ability to communicate information and ideas in speaking so others will understand. |
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Near Vision - The ability to see details at close range (within a few feet of the observer). |
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Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem. |
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Written Comprehension - The ability to read and understand information and ideas presented in writing. |
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Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events). |
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Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations). |
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Speech Clarity - The ability to speak clearly so others can understand you. |
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| source: Occupational Information Network: Art Directors updated March 2003 |
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Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. |
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Interacting With Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information. |
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Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems. |
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Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. |
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Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job. |
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Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources. |
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Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time. |
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Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work. |
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Interpreting the Meaning of Information for Others - Translating or explaining what information means and how it can be used. |
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Guiding, Directing, and Motivating Subordinates - Providing guidance and direction to subordinates, including setting performance standards and monitoring performance. |
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| source: Occupational Information Network: Art Directors updated March 2003 |
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Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules. |
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Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business. |
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| source: Occupational Information Network: Art Directors updated June 2008 |
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Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations. |
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Attention to Detail - Job requires being careful about detail and thorough in completing work tasks. |
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Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace. |
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Integrity - Job requires being honest and ethical. |
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Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks. |
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Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high stress situations. |
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Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude. |
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Initiative - Job requires a willingness to take on responsibilities and challenges. |
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Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems. |
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Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction. |
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| source: Occupational Information Network: Art Directors updated March 2003 |
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| No state licenses listed for this occupation.
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Job Zone Four: Considerable Preparation Needed |
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Education: Most of these occupations require a four-year bachelor's degree, but some do not. |
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Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training. |
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Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified. |
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| source: Occupational Information Network: Art Directors updated October 2003 |
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| source: National Center for Education Statistics 2000 Classification of Instructional Programs
and Consortium of Vermont Colleges. |
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| Labor Exchange Information |
|
A source for occupational characteristics, such as age, gender, race, and years of education
and an alternative source for occupational wage rates.
Limited to people looking for jobs and the jobs advertised through VDOL
Vermont Job Link. |
| Look for statewide information over the latest 12 months for Art Directors . |
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| Occupational Outlook Handbook |
| The Occupational Outlook Handbook is a nationally recognized source of career information, designed to provide valuable assistance to individuals making decisions about their future work lives. Revised every two years, the Handbook describes what workers do on the job, working conditions, the training and education needed, earnings, and expected job prospects in a wide range of occupations. |
| Handbook occupations related to Art Directors : |
| Artists and related workers |
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| O*NET™ Online |
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O*NET Online is an interactive web site for those interested in exploring occupations through O*NET, The Occupational Information Network database.
All of the descriptive information on this page comes from the O*NET database, version 14.0, released July 2009.
The O*NET database takes the place of the Dictionary of Occupational Titles (DOT) as the nation's primary source of occupational information. |
| For additional information on Art Directors , go to
O*NET Online Detail Report. |
For the O*NET Online home page, go to 
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| source: Occupational Information Network: Art Directors |
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